第１回　 Global Leaders’ Cafe

「Step analysis on the mobile phones market in Africa （アフリカの携帯電話市場を外部環境分析する）」

Have you ever used English to analyze a foreign market? Have you ever investigated a foreign market using English and the STEP analytical tool? Have you ever used nominalization in order to compress information? Have you ever written a report in English using the STEP analytical tools and made a presentation to your CEO? Are you interested in discovering how to? Come to our workshop!! If you have, how successful were you? Were you convincing enough? Did your presentation generate questions, interests or actions? Any doubt, join us! During the workshop you will have the opportunity to interact in English with Jean Roy our GHRD (Global Human Resource Development) consultant and course developer. With his help, you will learn how to perform a case-study analysis for the purpose of analyzing your business environment. After taking this work shop, you will have learned: To quickly assess your external environment To organize information in word groups (nominalization) To prepare and make a presentation in English In groups and with Jean Roy as a moderator, you will attain new concepts to organize the way you read or listen to a case study. You will recognize and use nominalization to compress information and share your findings with your group members. You will prepare a short presentation based on your analysis and present it to the groups. We look forward to seeing you there.